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Marketing Research Services

Mystery Shopping

Mystery Shopping in Singapore


Assessing your customers’ experience is vital to any company’s growth rate. Positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. Our trained mystery shoppers will evaluate the level of service at your place of business and help identify opportunities for growth.

The evaluation will be conducted to different areas of a business, in order to determine areas for improvement. Whether it be staff and employees, services provided, user experience, or product offering.


Mystery Shopping


During our shopper preparation for each assignment, we provide our Mystery Shoppers with what the customer satisfaction experience should look like in an ideal situation, based on your non-negotiable standards for service, so that the actual experience can be measured against those standards. The process includes:

  • Consultation
  • Define Customers Requirements
  • Audit Areas Definition (With Customer In Mind)
  • Create Realistic Scenarios
  • Strategic Sampling Plan Formulation
  • Design Analytical Plan
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